concept, art direction, creative lead
COMGÁS 150 ANOS
The Challenge
Comgás is Brazil's largest piped natural gas distributor, with around 1,6 million residential, commercial and industrial customers.
This very extensive database, was outdated.
The result? A large number of defaulters and difficulty in communicating with their customers.
The Solution
Taking advantage of Comgás' 150th anniversary
to create a promotion aimed at updating customer data, activating email billing, and automatic debit.
We developed a prize wheel that would instantly draw one month of free gas bills!
How it works?
Register = chance
Activate email billing = chances
Activate automatic debit = chances
In addition, customers who took these actions earned lucky numbers and entered a final draw for a whole year of free bills!
Register = +1 lucky numbers
Activate email billing = +3 lucky numbers
Activate automatic debit = +5 lucky numbers
The Results
In one month, over 60,000 customers had their data updated and participated in the promotion.
ALL participants converted to digital billing. This represents a growth of 10% (compared to 3-5% in other incentive actions conducted).
9 out of 10 participants converted to automatic debit.
