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brand and content strategy, creative leader
SNAPDRAGON
The Challenge
Snapdragon powers some of the world’s best mobile devices.
The problem? No one knows it.
So we flipped the logic.
Instead of talking about processors, we built a community of Snapdragon Insiders, fans, and lovers who genuinely want to follow and engage with the brand.
We structured the foundation and scaled Snapdragon’s social presence across Brazil and Latin America, turning a base of 50K into over 5 million followers.
From invisible tech to a visible, culturally relevant brand.
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